The Eye Tribe Tracker is an aftermarket eye tracker currently available for Windows-based tablets and computers and serves many functions from gaming to reading.
What’s Eye Tracking?
Ever heard of point of gaze? Well, that’s the basic postulate of eye tracking. Thanks to modern technology and usage of sensors tech companies are now able to track the movement of the human eye and where’s it pointing on the screen.
This is a valuable asset for online advertising companies in particular, but it also improves the overall online user experience. Just imagine if those ads that you never open didn’t even appear at the first place.
The eye tracking model created by The Eye Tribe uses infrared illumination in combination with advanced mathematical models and algorithms with the sole purpose of a precise calculation of the point of gaze.
The Importance of Eye Tracking
The team at Eye Tribe produced a model that is very user friendly and accurate at the same time. This was one of the biggest areas of conflict with previous demo models of the device. Thanks to the Eye Tribe the process is now simpler than ever and it can be used in almost any environment.
The range of applications where eye tracking can be used has increased as well. There are two types of applications where eye tracking can be implemented: active and passive ones. Active applications include activities like aiming in games, hands free typing or even eye activated login. Passive ones are advertising, layout and design performance analysis. Even the automotive industry and medical researches can be the subject of usage of eye tracking devices.
How Will The Eye Tribe Revolutionize The Market?
The Eye Tribe will promote three different models and one of them is an innovation never before seen in the industry.
- Android compatible SDK. The Eye Tribe SDK is compatible for Mac and Windows already, but the company decided to go a step further. The fact that the SDK will be compatible for Android promised developers that they will be able to develop apps that can fully utilize the powers of eye tracking. In this way developers will be able to improve the user experience while managing to set a competitive advantage over the rest of the market.
TV Tracker. With the increase production of smart TVs, the necessity of developing an eye tracking module for that environment is only increasing. Eye Tribe is not only promoting the first ever Android compatible SDK, they’re also working on a highly functional TV Tracker.
Publishing houses will have insight in the activity of their TV viewers, but customers will be able to operate even more features than before. Imagine a world where you don’t need a TV remote. You just switch the TV and change the channels by looking at it.
