The future of Google Glass looks bright, as Google has recently signed a deal with Luxottica, an Italian company specializing in making the most prestigious, luxurious, and modern eyewear.
The new deal means that these two giants will join forces and create glasses that possess everything a modern human being needs; a combination of high-fashion and innovative technology. Through this newly built relationship, Luxottica and Google will put together a team of developers, fashion designers, and eyewear professionals.
The executives of Luxottica are more than proud of this new announcement, as well as the fact that they are once again the guys setting the pace when it comes to the eyewear industry. They added that two of their most famous brands, Ray-Ban and Oakley (that possess a specific history in wearable technology), will have a key role within the collaboration with the new Glass.
The Chief Executive Officer of Luxottica, Andrea Guerra, stated that they have reached a point where there’s a push and pull effect in today’s wearable technology, its products, and apps that follow the end-products. Luxottica has made a huge investment in their own technology platforms that make a perfect match with their products.
A new partnership with Google is something that will create an ideal platform for some brand new revolutionary devices, and Luxottica believes it’s the perfect time to combine quality with high technology.
Google’s Vice President, Astro Teller, also had something to say about this new partnership. For him, Luxottica has a remarkable and a very impressive, 50 year old history of designing and distributing the most popular brands in eyewear, and Google will proudly do the best job possible to push the new Glass forward into the new market.
The first ever collection that has yet to be made and generated with this new partnership has to be something that represents an ideal combination of high-end technology and avant-garde design, ensuring that the new product itself offers nothing but the best in style, performance, and quality.
These new devices, along with their own elegance that the world expects to see, will provide a huge step forward in a category that has yet to evolve.
And no matter what some people think of Google Glass, the wearable technology is something that’s meant to stay popular for a while. Despite the criticism of Google Glass, will still share the same dream.
